WHO'S JOE?

Joe is the person behind Could Be Joe’s, a freelance graphic designer based in Luxembourg.

I create visual identities, event visuals, packaging and campaign assets for brands, places and projects with personality.

Before design became the main thing, I worked across hospitality, events, admin and e-commerce, with music always somewhere in the background. That probably explains why I’m drawn to projects that involve people, places, culture and real-life experiences, not just nice visuals on a screen.

My approach is strategic, but not sterile. I like clear ideas, recognisable systems and enough room to experiment, because good design should not feel like it was assembled from a template while everyone was half asleep.

Outside of design, I’m probably travelling, hiking, looking for good food, or ending up in a conversation about the universe, the meaning of life, and what we’re eating next.