Graphic Designer Luxembourg
Graphic Designer Luxembourg
Bunahue is a beanless coffee alternative created to reduce the environmental impact of traditional coffee production. Rooted in Ethiopian culture and designed for a new generation of conscious consumers, the brand combines bold flavor with a bold point of view.
Bunahue is a beanless coffee alternative created to reduce the environmental impact of traditional coffee production. Rooted in Ethiopian culture and designed for a new generation of conscious consumers, the brand combines bold flavor with a bold point of view.
Coffee is deeply connected to Ethiopian heritage, yet its growing environmental impact creates a conflict between tradition and sustainability.
The challenge was to create a distinctive identity that respected these cultural roots while positioning Bunahue as a progressive alternative to conventional coffee.
Coffee is deeply connected to Ethiopian heritage, yet its growing environmental impact creates a conflict between tradition and sustainability.
The challenge was to create a distinctive identity that respected these cultural roots while positioning Bunahue as a progressive alternative to conventional coffee.
The identity uses patterns and symbols found in Ethiopian woven crafts as the foundation for a bold visual system. These elements were translated into expressive marks, strong colour pairings and oversized typography, creating packaging that feels culturally rooted, modern and hard to ignore.
The identity uses patterns and symbols found in Ethiopian woven crafts as the foundation for a bold visual system. These elements were translated into expressive marks, strong colour pairings and oversized typography, creating packaging that feels culturally rooted, modern and hard to ignore.
The identity connects heritage with change without feeling nostalgic or overly polished. Its bold marks, raw energy and direct voice reflect the people Bunahue is made for: conscious, restless and ready for something better.
The identity connects heritage with change without feeling nostalgic or overly polished. Its bold marks, raw energy and direct voice reflect the people Bunahue is made for: conscious, restless and ready for something better.
The best brands don’t shout louder.
They stand for something.
Let’s create an identity people remember.